All features
Brand perception

Brand perception. What AI says about your brand.

See what each answer claims about you and your competitors, good or bad, with the exact sentence it came from.

ReputationPraise and criticismFact checkExport

Opinions about you

23

Traits with a criticism

3 of 6

Discussed for others, not you

3

Where you are ahead or behind on each trait

2 ahead2 behind, of 8 traits

Platform coverage2 v 3.5Behind
Ease of use5 v 2.3Ahead
Scheduling4 v 2.0Ahead
Analytics1 v 2.7Behind
Pricing3 v 2.5Level
Customer support2 v 1.0Too few
AI captions0 v 1.0Too few
Social listening0 v 1.0Too few

Traits discussed for other brands, never for you

3traits with no opinion about you

  • AI captions2
  • Social listening2
  • Agency workflows1

What they actually said about you

6traits, 3 with a criticism

Traitcontains
TraitPraisedCriticisedvs competitorsWhat they said
Platform coverage23BehindIt covers fewer networks than the larger suites.
Analytics12BehindIts reporting is lighter than most rivals offer.
Ease of use51AheadThe calendar view takes a little getting used to.
Scheduling4NoneAheadQueueing a week of posts is quick.
Pricing3NoneLevelIts plans suit small teams.
Customer support2NoneReviewers say replies come quickly.
Platform coverage
In your favour 2Against you 3
ChatGPTNon-brandedAgainst

Postprism is simple to set up, but it covers fewer networks than the larger suites.

Which social media scheduler supports the most networks?

PerplexityNon-brandedAgainst

Teams posting to many niche platforms may find Postprism too narrow.

Best scheduling tool for a brand on six social networks

GeminiBrandedAgainst

Agencies with clients spread across many channels may outgrow Postprism.

Is Postprism a good fit for a social media agency?

Who else was judged on this

4
BrandPraisedCriticised
NNorthline6None
KKestrel41
EEverdene3None
HHalden12

Illustrative.

Being named is half the story

An assistant can name you and still steer the buyer elsewhere. It can call a rival the best for teams, or call your pricing high. Those sentences shape the decision, and a mention count cannot see them.

For example, two brands can each be named in the same number of answers. If the assistants praise one for its reporting and call the other expensive, the buyer leaves with a clear favourite. A mention count would score them as equal.

Two brands named in the same number of answers can be judged very differently.

Claims for and against two brands that were each named in 10 answers, in a made-up example.

  • Brand A
  • Brand B
6
1
1
5
Favourable claimsUnfavourable claims
Illustrative example, not measured data. A made-up example, to show why a mention count is not enough. Not from a real scan.Agentcites

How a claim is recorded

Every claim is tied to a sentence you can read. That is the rule the whole feature is built on.

  1. A model reads each stored answer and lists what it says for or against each brand it names.
  2. Each claim is filed under one of your topics, such as pricing or analytics, as favourable or unfavourable.
  3. Each claim must quote the sentence it came from. Agentcites looks for that sentence in the answer, and drops the claim if it is not there.
  4. Plain description is not recorded. "It supports nine platforms" is a fact, not a verdict, and would only fill the charts with noise.

This is the one judgement on the dashboard. Everything else is counted. So every judgement shows the sentence it rests on.

THESENTENCETHEVERDICTTHE ANSWER
An answer, the exact sentence taken from it, and the verdict filed against that sentence. If the sentence is not in the answer, the verdict is never stored.

What a claim looks like

The rows below are made up to show the shape of the data. They are not from a real scan.

Three made-up claims, each filed with the sentence it rests on.
BrandTopicVerdictThe sentence
Brand AReportingFavourable"Brand A has the clearest reports of the tools listed here."
Brand BPricingUnfavourable"Brand B gets expensive quickly as your team grows."
Brand BIntegrationsNot recorded"Brand B connects to nine platforms." This is a plain fact, not a verdict.

One sentence can hold a claim about more than one brand. When it does, it counts once for each brand it judges.

What you see on the screen

The Reputation screen, on its Praise and criticism tab, puts every trait on one table: what was said for you, what was said against you, how you compare, and the sentence itself.

Open a trait and you read every sentence behind it, praise and criticism apart, each with the assistant that wrote it. Under them sit the other brands judged on the same trait. A criticism only you got reads differently from one the whole field got.

  • Favourable and unfavourable claims for you and each competitor, by topic.

  • Each claim opens to the sentence it rests on and the answer it came from.

  • A panel that sets this scan beside the last one, by assistant, each count beside the number of answers it came from. It shows two counts and no arrow, because a difference of one claim is one answer worded differently.

What it does not do

  • It does not record neutral description, which is most of what an answer says.

  • It only judges brands the scan already tracks. A brand nobody listed is not judged until it joins your competitor list.

  • It is a model’s reading of a sentence, not a measurement. That is why the sentence is always shown, so you can disagree with it.

  • It does not say whether a change between two scans is real. One scan’s claims can move by a few on wording alone.

Answers from the assistants your buyers use

Each question goes to each assistant you choose, with web search on, the way a buyer would ask it.

  • ChatGPT
  • Perplexity
  • Gemini
  • DeepSeek

Questions

How do I find out what ChatGPT says about my brand?

Ask it the questions your buyers ask, keep every answer, and read each one for what it claims about you. Agentcites does this every week and files each claim with the sentence it came from.

Is this sentiment analysis?

It is close, but narrower. It records only claims for or against a brand on one of your topics, and it keeps the exact sentence. Plain description is left out on purpose.

Can a model invent a claim?

It can try. Every claim must quote a sentence that is really in the answer, and one that is not found is thrown away before it is stored.

Read more about getting named in AI answers

Free first scan

See it for your own site

We ask 20 of your questions to four AI assistants, and you see every answer before you pay anything. You do not need a card.