AI visibility tools for agencies: what to look for, and who offers it

We make Agentcites, which is one of the products below, and we set out where it fits an agency and where it does not. Every fact about another product was read from its own page on 10 October 2026 and is linked under Sources.

What AI visibility tools for agencies need to do

AI visibility tools for agencies must keep each client apart, stay affordable as clients are added, help win new clients and produce reports a client can read. A tool built for one brand can do the measuring well and still fail an agency on all four.

Semrush published its own list of agency criteria on 31 July 2026: cost at scale, multi-client monitoring, actionable recommendations, AI search platform coverage and white-label reporting. They are sensible criteria. Semrush also put its own product first in that article, which is worth knowing, in the same way it is worth knowing that we wrote this one.

We use seven criteria. Five overlap with Semrush's. We added pitching, because three of these products built a separate feature for it. We also added who does the work, because that decides what an agency can sell.

1. Client separation. Each client has its own questions, competitors and data, with no mixing.
2. Cost at scale. The price for ten or twenty clients is published, or at least predictable.
3. Pitching. You can run a free or cheap audit for a prospect before they sign.
4. Client reporting. A client can open a report or dashboard without your team rebuilding it each month.
5. Coverage. The tool asks the assistants your clients' buyers actually use.
6. Who does the work. The tool writes the fix, recommends it, or leaves it entirely to you.
7. Partner terms. Referral fees, resale discounts or support that make the tool worth building a service on.

Agency offers compared

Peec AI is the only product here with a full agency price list on its site. Scrunch, AthenaHQ and OtterlyAI offer agency programmes with pricing on request or as discounts. Profound has an agency page without prices.

Partner terms differ as much as the features. Scrunch lists "Referral rewards up to 20% for new customers" and a free seat on any referred client account. AthenaHQ offers GEO certification, an agency growth manager and client leads routed to certified partners. OtterlyAI lists a directory listing, co-selling support and early access to research. Peec AI has a partnerships page for agencies, and Profound has a partner application.

What ten clients would cost

For ten clients, the published prices range from under $200 to about $1,500 a month, but they buy very different amounts of measurement. The table below is a worked example using only published prices, with our own arithmetic.

Read that table as cost per client and coverage per client together. OtterlyAI is the cheapest way to put ten clients in one place, with few questions each. Agentcites is the most expensive here, because it is priced per website and each plan includes page drafting. Peec AI sits between them with a published agency price and daily tracking.

Pitching new clients with AI visibility data

Pitching is where agency tools differ most from brand tools. Peec AI, Scrunch and AthenaHQ each built a separate workspace for prospects, so a pitch does not use up paid client capacity.

Peec AI describes a free 7-day pitch project that "Sits outside your client project quota", converted to a client project when the prospect signs. Scrunch gives partners a "Prospecting license to spin up pitch environments independently". AthenaHQ offers "pre-built pitch workspaces with AI search insights and visuals". On the pages we read, Profound, OtterlyAI, Semrush and Agentcites did not describe a pitch feature.

One caution applies to every pitch tool. A one week sample of AI answers can swing from week to week, so a dramatic gap in a pitch may shrink in month two. Say that in the pitch, and the client will trust the later reports more.

Reporting AI visibility to clients

A client report should show the figure, what it divides by, and an answer the client can read for themselves. Most agency tools now offer shared dashboards or scheduled reports. Fewer say whether the client can open the actual answer behind a number.

Peec AI offers Data Studio dashboards clients open without a login, and client user seats. OtterlyAI offers a Google Data Studio connector and weekly automated reports. Scrunch says agencies can offer an agency-branded product built on it. Agentcites exports each screen as a PDF report and the rows as a spreadsheet, under the Agentcites name rather than yours, and a client can be invited as a viewer who reads the findings and changes nothing. Our guide on how to report AI visibility covers what a client report should contain, whichever tool you use.

Coverage: which assistants each tool asks

Most agencies need ChatGPT and Google first, and every tool here covers ChatGPT. The differences show up in the second tier of assistants, and in whether a client can add one without moving plan.

• AthenaHQ says its paid plan covers 11 or more models, including Claude, Grok, DeepSeek and Mistral.
• Scrunch’s Core plan asks four: ChatGPT, Perplexity, Google AI Overviews and Copilot. Its Enterprise plan lists nine, including Claude, Gemini and Meta AI.
• Peec AI agency plans let you select models per client, with more on its Comprehensive plan.
• OtterlyAI tracks ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, AI Mode and Gemini as paid add-ons.
• Semrush lists mentions from ChatGPT, Google AI, Gemini and Perplexity on its toolkit pricing page.
• Profound lists up to 9 answer engines on Enterprise.
• Agentcites asks four today: ChatGPT, Perplexity, Gemini and DeepSeek. It does not ask Copilot or Claude.

A client whose buyers use Copilot at work needs Copilot coverage, and a tool without it can tell that client nothing about those answers. The same is true of every assistant on the list. Ask each client where their buyers ask, then check the list, rather than buying the longest list by default.

Who does the work after the report

An agency is paid for the work, not the dashboard, so it matters whether the tool writes the fix or only names it. The products split three ways.

• Profound says its agents "generate optimized drafts, and publish directly to your CMS".
• AthenaHQ says its Action Center moves an asset "from draft to review and measurement".
• Agentcites drafts a page for each answer a page could win back, up to 50 a month, and you publish it.
• Peec AI says it "does not write or publish content itself" and recommends actions instead.
• OtterlyAI gives recommendations and content audits on its features page.

Neither approach is right for every agency. If writing is your service, a tool that recommends and leaves the writing to you protects that service. If your team is stretched, a tool that drafts can free time for editing and outreach. Either way, a person should read every page before it goes live under a client's name.

Where Agentcites fits for an agency, and where it does not

Agentcites is built for one brand at a time today. It has no agency price, pitch workspace, white-label report or partner programme yet. Each website on one account is $149 a month.

It may still suit an agency with a few clients that sells the work rather than the dashboard. For each client site it writes 50 questions from that site, asks ChatGPT, Perplexity, Gemini and DeepSeek every week, keeps every answer word for word and shows who was named instead, with a possible reason. It can also start an editable draft for a question the site is missing from. Four roles let a client read without changing anything. If that is the service you sell, the plan is on the pricing page. If you need pitching and branded reports across twenty clients, the products above do that and we do not.

Questions to ask any vendor before you sign

Ask every vendor the same questions in writing, and keep the answers. A vendor that will not answer one in writing has told you something.

1. What does it cost for ten clients, and for twenty, with the assistants we need?
2. Are prompts shared across clients or fixed per client, and what is the minimum per client?
3. Can a client log in and see only their own data, and does that seat cost extra?
4. Can we open the full answer behind any figure we put in a client report?
5. Are questions that name the client counted apart from questions that do not?
6. Does a pitch use up paid capacity, and how long does pitch data last?
7. What referral fee or resale discount do partners get, and what do we have to commit?

A client will ask you to show them the answer behind the number, so choose a tool that lets you.

For one to one comparisons with each product named here, see our compare pages, starting with Agentcites compared with Peec AI, the product with the most published agency detail.